Church Discovers a New Impressions Approach While Keeping their Beloved Foyer Coffee
A church in the greater Kansas City area is making great strides towards first impressions. Their biggest contribution to excellence is their approach to distribute coffee to their first-time guests. As guests flood their building and make their way to the foyer coffee there is a covert team that does it’s best to distinguish the newbies and motion them to a secret area. The area is an old abandoned coat closet that been developed into a hidden coffee paradise. The guest has the opportunity to choose fresh coffee from Starbucks, Dunkin’ Donuts, and Caribou coffee before continuing their journey to the Worship Center.
We interviewed a few individuals to see how this creative approach was working:
A recent guest shared their experience saying, “We have attended many churches and have had our share of foyer coffee, but this church was a keeper because of their first time experience.”
One long-time attending church member shared with us his experiences of foyer coffee. “Every Sunday, I show up and expect no change. I take one sip of coffee and I am comforted that the coffee still takes like the first cup I had twenty-seven years ago when we first started to attend.”
The pastor shared that it is a win-win situation. The members are comforted that we will never change and the guest are comforted with great tasting coffee. When asked about the transition from guest to church member, the pastor shrugged and said: “Since we started this strategy three years ago, we have not had that transition happen.”
Michael P. Ott
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