The bride wears white; does this help the groom?

So we all know that the bride wears white; traditionally a sign of purity! For the most part, all women wear a white wedding dress. We were in the radio studio the other day talking about teens, proms, dresses, weddings and such; when I thought came to me. Women wear white dresses, so years down the road, men can remember what their bride wore. "Honey, do you remember our wedding day?" "Yes dear, you looked beautiful in your WHITE wedding dress..."